Sohail Khan, Paid Media Manager at Nando’s, has worked in the performance marketing industry for 10 years. Starting out as an account manager for Tradedoubler, Sohail learned how agencies worked by building a rapport with the media agencies that managed the clients’ accounts. From there, Sohail worked as an account manager at Rakuten Advertising (or Rakuten LinkShare, as it was then known; “I’m an old timer now,” he jokes) to gain more experience working with clients directly.
In Conversation with Sohail Khan: “First-party data is the key to future-proofing your performance marketing”
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
From our partners
Niklas Schwake on Balancing Brand and Performance and the Power of Community
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
By
Newsdesk
/
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
/
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
/
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
/