• Influencer Marketing

/ Members-only

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Live From IMS London: Predicting the Future of the Influencer Marketing Industry

With the Influencer Marketing Show NYC commencing next week, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that

By Neve Fear-Smith

/ 20 Apr 2022

• Influencer Marketing

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We Interrupt this Instagram Story to Bring You… Ad Breaks

Influencers recently started including ad breaks in their content pipeline—most notably on Instagram, largely resembling traditional linear TV ads. It’s a massive change to the role and responsibility

By Guest Writer

/ 19 Apr 2022

• Influencer Marketing

/ Members-only

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A Day in the Life: Yasmine Duran, Talent Manager, The Influencer Marketing Factory

With a background in social media digital marketing, a year and a half ago, Yasmine Duran was extremely pleased to begin her new venture as a talent manager.

By Neve Fear-Smith

/ 19 Apr 2022

• Influencer Marketing

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The Knock-On Impact Of ‘The Great Resignation’

Picture this, it’s your typical mid-week morning and I’m sifting through emails, putting out the odd fire, lighting another under a colleague. Between sips of coffee, I

By Guest Writer

/ 14 Apr 2022

• Influencer Marketing

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Synergising Services is Key as Digital and Real Worlds Converge

At the end of 2021, TikTok announced it was launching a service that would turn its viral food videos into meals you could order and enjoy within minutes. The service,

By Guest Writer

/ 13 Apr 2022

• Influencer Marketing

/ Members-only

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A Day in the Life: Christian Di Bratto, Founder, Deebo

When the pandemic struck in March of 2020, at the age of 17, Christian Di Bratto founded his company, Deebo, which aims to bring brand partnerships to some of TikTok's top creators.

By Neve Fear-Smith

/ 12 Apr 2022

• Performance Marketing

/ Members-only

/

Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands

At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.

By Guest Writer

/ 11 Apr 2022

• Influencer Marketing

/ Members-only

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Case Study: How LTK Helped MATCHESFASHION Drive Success Through Long-Term Influencer Partnerships

Brand and influencer partnerships are key drivers when it comes to driving conversion and engaging consumers to become aware of and loyal to your brand. In this case study, Robin

By Guest Writer

/ 11 Apr 2022

• Influencer Marketing

/ Members-only

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Case Study: Hard-Won Learnings for Running More Effective Holiday Influencer Campaigns

Maybe you’ve seen this stat: a survey conducted by Influencer Marketing Hub revealed nine in ten marketing teams that have previously run influencer campaigns say influencer marketing is as

By Guest Writer

/ 8 Apr 2022

• Influencer Marketing

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Influencer Marketing – How Brands and Influencers Can Remain Compliant

Trust is a key component to the success of influencer marketing – trust between the brand and influencer and trust between the influencer and their audience. But with influencer marketing now

By Guest Writer

/ 7 Apr 2022

• Performance Marketing

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How Retail Media Can Diversify and Improve the Digital Shelf

There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an

By Guest Writer

/ 6 Apr 2022

• Influencer Marketing

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Snap Study Reveals Gen Z is Driving Shift Towards More Immersive Shopping Experiences

A global study of nearly 5,000 Gen Z people was carried out by Snap in partnership with Crowd DNA revealing what motivates Gen Z to engage with brands, what

By Neve Fear-Smith

/ 6 Apr 2022