The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
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Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale
As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.
American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash
American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.
Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?
Let's dive into the brand houses that brought the most to Coachella 2026.
Fifty Shades of Risk, Inside Affiliate’s Grey Zones
Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....
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Best Loyalty Partnership – Rakuten Advertising, Cotton On & ShopBack
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising and Cotton On made ShopBack Birthday the new Black Friday In the fiercely competitive world of retail and e-commerce, Rakuten Advertising and Cotton On brilliantly disrupted the traditional shopping calendar with this innovative campaign. As consumer habits shifted and...
Best DTC Campaign – JBL & iO
iO Website | LinkedIn JBL x iO: The Power of Reinvention: Turning up the volume on JBL's affiliate channel JBL and iO’s DTC campaign set new standards in affiliate marketing. This long-standing partnership between iO and JBL, initiated in 2015, transformed JBL's D2C affiliate channel into...
Best Affiliate and Partner Marketing Agency – Silverbean
Silverbean Website | LinkedIn 0:00 /0:09 1× Silverbean: Optimising Client Experience for Ultimate Success Silverbean shines as a beacon of innovation and success in the affiliate space. With a global team spanning key locations in the UK, Australia, the US, and more, Silverbean is well-positioned at the forefront of...
Best Social Commerce or Live Shopping Campaign – Marriott International, Acceleration Partners & Parole Paris
Acceleration Partners Website | LinkedIn 0:00 /0:16 1× Marriott International, Acceleration Partners & Parole Paris: Uncovering New Audiences via Social Communities Faced with the challenge of diminishing bookings in a post-COVID-19 environment, Marriott International, together with Acceleration Partners and Parole Paris, brilliantly executed a social commerce campaign. The team...
Best Lead Generation Campaign – All Inclusive Marketing & Oracle NetSuite
All Inclusive Marketing Website | LinkedIn 0:00 /0:11 1× Oracle NetSuite and All Inclusive Marketing Oracle NetSuite and All Inclusive Marketing led by example in best lead generation with their campaign that transformed their North American affiliate programme. Seeking improved lead quality alongside growth, they shifted focus to elevate...
Best Brand Performance Campaign – PHD UK & Volkswagen
PHD UK Website | LinkedIn 0:00 /0:13 1× Delivering electric performance with the Volkswagen ID.5 The Volkswagen ID.5 campaign, masterminded by PHD UK, triumphed with its all-digital strategy for the ID.5 electric SUV Coupé showcased innovation, departing from traditional TV-first launches. The campaign's dual...
