Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team
In recent research, LinkedIn compared the top-rated skills that professionals held in 2015, with those for the same jobs today. By identifying the skills that rose to the top,
Last night, we were finally able to crown the first-ever US Partnership Award winners.
With a great appetite for the inaugural US focussed awards programme, the USPAs aim to
Influencer marketing is one of the most effective ways to get your brand in front of the right audience right now. It is said to have higher engagement rates, attract
Working with a group of influencers who can: boast impressive follower figures, who have an active and dedicated fanbase, who can generate an engagement rate three to seven times higher
Marketing tactics evolve over time. From door-to-door marketing to television commercials to digital advertising, marketing techniques are changing. With the evolution of technology, marketers tend to adapt to
Today’s guest is founder of tbh talent, Verity Park.
Verity has worked in the influencer marketing space since 2017, which is when she joined Gleam Futures as a talent