Black Friday and Cyber Monday analysis from Nosto indicated that 2022 saw a breakthrough in mobile e-commerce, with nearly-two thirds of sales (63%) now on mobile devices (up 10% from 2021). Consumers are now not just using smartphones to research but are actively purchasing through them.
Nosto’s analysis is based on over 107 million visits across 1,269 e-commerce stores over the Black Friday Cyber Monday 2022 weekend in Europe, North America, Latin America, Asia Pacific, Middle East, and Africa.
