In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.
New research commissioned by data company, fifty-five, reveals that many businesses are at risk of receiving hefty fines of up to tens of thousands of pounds from the Information Commissioners’ Office (ICO) for breaching GDPR requirements.
In the survey, more than half (54%) of the 500 marketers state that they have not set up a Consent Management Platform (CMP), which is critical for managing consent in line with legal requirements, and 47% believe that they do not need one.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
