Influencers and Affiliates are Complementary, Not Competitive
While influencer and affiliate marketing discussions often centre on one versus the other, it shouldn’t be a case of either/or, but both. They are not opposite but complementary – something which came out loud and clear from a recent panel discussion.
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Goat Intelligence: How FMCG Brands like Poppi, Vaseline and Persil are Building Long Term Brand Advocacy
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
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