Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Best Initiative or Partnership for Good – PHD, Kepler & HSBC UK
PHD & Kepler Website | LinkedIn PHD & Kepler: HSBC UK’s Safe Spaces Partnership for People Experiencing Financial Abuse HSBC UK, in collaboration with PHD and Kepler, embarked on a noble and fruitful partnership to address financial abuse. Through Hestia’s UK Says No More initiative, HSBC UK branches were...
Best Use of Paid Social – PHD & Volkswagen
PHD Website | LinkedIn 0:00 /0:15 1× Using the ‘Force’ to Create Buzz for the VW ID. Buzz In the competitive landscape of electric vehicles, Volkswagen embarked on a groundbreaking challenge: to launch their new ID. Buzz vehicle amidst intense market noise. Partnering with Disney and Star Wars, PHD...
Best Use of Paid Search – Oban International and Big Bus Tours
Oban International Website | LinkedIn 0:00 /0:10 1× Oban International and Big Bus Tours - Building Back Better Post Covid In the face of the pandemic, Oban International and Big Bus Tours orchestrated a remarkable campaign, solidifying their status as industry leaders. Their triumph stems from a three-pronged paid...
Suzanna Chaplin: Framing the Path Forward for Female Leaders at The Voicebox
The ‘Female Leaders' session at PI LIVE Europe inspired discussions on gender equality and a commitment to action for a more equitable future in the partnership marketing space.
Best Use of Content Commerce – Rakuten Advertising & TRENDii
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising & TRENDii Take On Affiliate & Content With AI Rakuten Advertising and TRENDii redefined the potential of content commerce with their innovative use of AI technology. Harnessing the power of AI, TRENDii delivers contextual ads on content sites, matching...
Most Creative Partnership – Rakuten Advertising & PerformID
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising & PerformID Pioneer A-CLO & Take On Australia Within the tricky Australian market, Rakuten Advertising and PerformID (MyAmexShop.com.au) pioneered a transformative partnership. Faced with high costs, misaligned seasons, and a general disinterest in luxury products, the duo...
