Rakuten Advertising & TRENDii Take On Affiliate & Content With AI
Rakuten Advertising and TRENDii redefined the potential of content commerce with their innovative use of AI technology.
Harnessing the power of AI, TRENDii delivers contextual ads on content sites, matching images and videos with partner brands' products seamlessly – without relying on personal data. Its proprietary blend of contextual advertising and recommendation AI has streamlined the customer journey, bridging the gap between inspiration and purchase.
This approach not only disrupts the industry but also enhances the user experience. Rakuten Advertising's swift integration process and strategic use of existing product feeds have facilitated rapid content campaign execution.
The result? TRENDii, with Rakuten's expertise, enabled a substantial Q1 2023 sales increase for an Australian homewares store. Our judges were wowed by their ability to deliver impactful results, demonstrating the prowess of AI-driven marketing strategies.
“I loved reading about this team's forward-looking strategy, incorporating AI and prioritising tech-driven implementation to find efficiencies that exceed the outlined goals.”
Deep Dive / Q&A
Hello Partner: How does it feel to win this award?
Samad Mirza, Rakuten Advertising: This award means a lot to the team. We all worked really hard together with analytics and client teams to provide the best service we can.
HP: What does it mean to win in this category tonight?
Samad Mirza, Rakuten Advertising: It means a lot. It represents a lot of hard work we've done throughout the year and over the last few years as well.
The category name here was sponsored by ad4mat.
The Global Performance Marketing Awards 2023 was held in association with ad4mat