Latest News

“It’s Really Difficult to Define Any Dominant Niche”: Influncer Marketing Quirks in Finland

Speaking with Daria Belova, the influencer marketing landscape in Finland is taking its own unique shape.

By Sofia Aira

/ 10 Apr 2025

“It’s Really Difficult to Define Any Dominant Niche”: Influncer Marketing Quirks in Finland

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.

By Sofia Aira

/ 10 Apr 2025

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

The PMAs 2025 Shortlist Has Landed

With new categories and one important award requiring your vote!

By Sol Wilkinson

/ 9 Apr 2025

CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event

After a successful launch in 2024, we’re delighted to announce that CreatorFest Europe is returning for its second year on the 23rd October, 2025.

By Sofia Aira

/ 9 Apr 2025

CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event

Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites

Vimeo is launching Vimeo Streaming, a brand-new service that allows content creators to have their own subscription service without needing to code a single line.

By Sofia Aira

/ 9 Apr 2025

Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites

Introducing the Judges for the Global Influencer Marketing Awards 2025

Meet the esteemed judging panel for this year's ceremony.

By Newsdesk

/ 8 Apr 2025

Introducing the Judges for the Global Influencer Marketing Awards 2025

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

Brands can learn from Sephora’s heartwarming influencer marketing campaign with Love on the Spectrum star Tanner Smith.

By Sofia Aira

/ 8 Apr 2025

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

🚨 New M&A Activity in Affiliate Marketing

Plus, Reddit doubles down on performance ads.

By Sol Wilkinson

/ 8 Apr 2025

Monthly Top Line – March 2025

New hires, promotions, and movements from the previous month.

By Sol Wilkinson

/ 8 Apr 2025

Reddit Doubles Down on Performance Marketing Capabilities

The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested?

By Sol Wilkinson

/ 8 Apr 2025

Reddit Doubles Down on Performance Marketing Capabilities

Market Movers: GrowthOps Australia Enters Voluntary Administration

Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group.

By Sol Wilkinson

/ 8 Apr 2025

Market Movers: GrowthOps Australia Enters Voluntary Administration

Creator Truth Bombs: Busting Industry Myths at IMS USA

Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing.

By Sol Wilkinson

/ 7 Apr 2025

Creator Truth Bombs: Busting Industry Myths at IMS USA