Dealmoon has announced that it is now the official overseas agency partner for RedNote (also known as Xiaohongshu).
RedNote is the fastest-growing social media app in China. It is primarily used by millennials and Gen Z. Functionally, it works like a combination of various social platforms. It’s a discovery platform with elements of Pinterest, TikTok, and Instagram. Soon, it is expected to include a shopping section too.
“Most Chinese expats you speak to – especially students here in the UK – are using this platform at the moment. It’s very prominent,” says James Coggles, VP Partnerships (UK + EU) at Dealmoon.
Dealmoon has launched its own agency, called Moonfluence, which will operate as RedNote’s official overseas agency partner.
