This week, Hello Partner joined a few hundred affiliate marketers at London’s Science Museum for iPX London.
We shuffled past the gift shop on our way up, and I distinctly remember seeing a space rocket and dinosaur in the distance, though that might have been the London humidity playing tricks on me.
Nevertheless, they’re fitting symbols for a day that investigated the full scope of affiliate marketing, from the past to the future, and boldly set course for a direction forward.
Discussions about AI, platform updates, consumer trust, and other areas of opportunity (like retail media) were abundant on stage and off stage.
Towards the end of the day, I caught up with impact.com’s Chief Marketing Officer, Cristy Garcia, to reflect on all of this – and learn what impact.com’s new era is all about.
You can watch our full interview below.
