Latest News

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

According to the Creator Entrepreneur, creators should ditch algorithm-hacking in favour of thinking and building like a studio.

By Madaline Dunn

/ 29 Jul 2026

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

🧐Can Affiliate Cut Through the Noise in MMMs?

Plus, the path to purchase is no longer a funnel. It's an ecosystem.

By Madaline Dunn

/ 28 Jul 2026

SoFire’s Hot Campaigns: Zara Larsson x Depop is the Never-Ending Midnight Sun of Brand Partnerships

By Sofia Aira

/ 28 Jul 2026

The New Story of Partnerships

The path to purchase used to be a funnel. Now it's an ecosystem, split across creators, communities, AI assistants, and search, with no single gateway left to own. Here's why that shift changes everything for partnerships, and why it's our theme for PI LIVE Europe 2026.

By Sol Wilkinson

/ 28 Jul 2026

APMA AI Report Examines the Commercial Models for a Clickless World

James Bentley, author of the report and Chair of the APMA AI Taskforce, says AI represents the “next major evolution.”

By Madaline Dunn

/ 28 Jul 2026

APMA AI Report Examines the Commercial Models for a Clickless World

Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots

I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.

By Sofia Aira

/ 28 Jul 2026

Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots

The Power of Showing Publishers Are Brands Too

Rachel Said delves into MMM, incrementality, and preparing for the path ahead.

By Rachel Said

/ 28 Jul 2026

The Power of Showing Publishers Are Brands Too

Your Unfair Advantage in Google Shopping: Inside adstrong's Affiliate CSS Playbook

Most marketers still get CSS wrong. That’s your edge. In this session, Jordan Riggon, Head of Affiliates at adstrong and leading figure in CSS, shares insights behind billions in

By Newsdesk

/ 27 Jul 2026

Your Unfair Advantage in Google Shopping: Inside adstrong's Affiliate CSS Playbook

CreatorFest 2026: Hannah Saycell on the Metrics That Actually Matter

At this year’s CreatorFest, we sat down with Hannah Saycell, the CEO and founder of Social Folk.

By Sofia Aira

/ 27 Jul 2026

CreatorFest 2026: Hannah Saycell on the Metrics That Actually Matter

/ 24 Jul 2026

Creators’ Content Back Catalogue Can Unlock Revenue and Followers, Says LADbible’s Alex Hick

Latest News

IP Moves Creators From Renting to Owning Their Audiences, Says Grace Andrews

SoFire’s Hot Campaigns: Zara Larsson x Depop is the Never-Ending Midnight Sun of Brand Partnerships

The New Story of Partnerships

APMA AI Report Examines the Commercial Models for a Clickless World

Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots

The Power of Showing Publishers Are Brands Too

Your Unfair Advantage in Google Shopping: Inside adstrong's Affiliate CSS Playbook

CreatorFest 2026: Hannah Saycell on the Metrics That Actually Matter

What The New York Times AI Influencer Investigation Means for the Creator Economy

YouTube Shorts Under 30 Seconds Deliver the Strongest Results, Survey Finds

Creators’ Content Back Catalogue Can Unlock Revenue and Followers, Says LADbible’s Alex Hick