Latest News

🪛Who's Building the Next-Gen Partnership Tools?

Plus, AI-driven job cuts hit the ad industry, but what’s the path ahead?

By Madaline Dunn

/ 11 Aug 2026

AI Chatbots Aren’t Good at Finding Discounts, New Research Shows

According to new data, LLM chatbots’ most-relied-on source had one of the lowest hit rates.

By Madaline Dunn

/ 11 Aug 2026

AI Chatbots Aren’t Good at Finding Discounts, New Research Shows

Frugal Chic – Building a Premium Brand Without Premium Spending

The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital

By Newsdesk

/ 11 Aug 2026

Just Existing & Fully Thriving: Amber Rose Gill On How To Turn A Viral Moment Into A Career

If you want to know how to turn a viral moment into a thriving, long-term career, you need to hear from the woman who has not only done it

By Newsdesk

/ 11 Aug 2026

Just Existing & Fully Thriving: Amber Rose Gill On How To Turn A Viral Moment Into A Career

Testing, Testing: The Metrics You Need In 2026

The eternal question prevails – what are the metrics that brands, creators and agents ACTUALLY need to care about, and which ones can be left in 2025? We know how busy

By Newsdesk

/ 11 Aug 2026

Testing, Testing: The Metrics You Need In 2026

X Launches Original Content Rewards for Content Creators

X has just rolled out a huge new creator program to reward original content on its platform.

By Sofia Aira

/ 10 Aug 2026

X Launches Original Content Rewards for Content Creators

VideoAmp Axes 20% of its Workforce in AI Push

Included in these staff cuts is the CTO of the ad measurement platform, a role that will reportedly not be refilled.

By Madaline Dunn

/ 10 Aug 2026

VideoAmp Axes 20% of its Workforce in AI Push

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal

The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.

By Sofia Aira

/ 10 Aug 2026

Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal

PubMatic Rolls Out Guardrail Architecture For Agentic Advertising

According to the adtech company, the framework aims to provide buyers with control and agent auditing capabilities.

By Newsdesk

/ 7 Aug 2026

PubMatic Rolls Out Guardrail Architecture For Agentic Advertising

Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices

Teads is just the latest SSP to file against the tech titan in the last year.

By Newsdesk

/ 6 Aug 2026

Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices

Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools

We’re bringing together the brightest minds in the industry for one day, one challenge, and one solution.

By Newsdesk

/ 6 Aug 2026

Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools

🌿 Why OpenAI's Creator Brand Trip Faced Backlash

Plus, Snapchat clamps down on 'AI Slop.'

By Sofia Aira

/ 6 Aug 2026