Latest News

Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale

As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.

By Madaline Dunn

/ 17 Apr 2026

Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale

🌵The Best Brand Activations That Defined Coachella 2026

Plus, American Eagle launches a SECOND campaign with Sydney Sweeney.

By Sofia Aira

/ 16 Apr 2026

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.

By Sofia Aira

/ 15 Apr 2026

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?

Let's dive into the brand houses that brought the most to Coachella 2026.

By Sofia Aira

/ 14 Apr 2026

✊ Industry Vets Campaign for Browser Extension Compliance

Plus, a new role is emerging in the middle of the funnel.

By Madaline Dunn

/ 14 Apr 2026

Fifty Shades of Risk, Inside Affiliate’s Grey Zones

Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey

By Newsdesk

/ 14 Apr 2026

Fifty Shades of Risk, Inside Affiliate’s Grey Zones

Last Click Captures Demand, But Creators Build it

Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.

By San Sareen

/ 14 Apr 2026

Last Click Captures Demand, But Creators Build it

Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers

The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value.

By Madaline Dunn

/ 14 Apr 2026

“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem

Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.

By Madaline Dunn

/ 13 Apr 2026

“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem

Ranked: The Best Brand Activations That Defined Coachella 2026

Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!

By Sofia Aira

/ 13 Apr 2026

Performance Needs Personality: Why Creative Customisation Drives Real Results

This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes.

By Newsdesk

/ 13 Apr 2026

Performance Needs Personality: Why Creative Customisation Drives Real Results

OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched

OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.

By Sofia Aira

/ 13 Apr 2026