Latest News

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.

By Sofia Aira

/ 4 Jun 2026

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.

By Sofia Aira

/ 4 Jun 2026

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

Under the Microscope: Content in the Age of AI

The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.

By Newsdesk

/ 4 Jun 2026

Under the Microscope: Content in the Age of AI

Google: The New Marketplace

Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.

By Annabel Gray

/ 3 Jun 2026

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.

By Sofia Aira

/ 3 Jun 2026

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

⛏️ Minecraft Launches First-Ever Affiliate Programme

Plus, Tradedoubler launches Emna.ai to boost brands’ visibility in AI search.

By Madaline Dunn

/ 2 Jun 2026

Minecraft Launches First-Ever Affiliate Programme with impact.com

The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation.

By Madaline Dunn

/ 2 Jun 2026

Minecraft Launches First-Ever Affiliate Programme with impact.com

⭐️ How Backrooms and Obsession Became Creator-Led Blockbusters of 2026

Plus, M&S is going viral for its fantastic EGC on TikTok.

By Sofia Aira

/ 2 Jun 2026

The Creator Economy Revolution is Alive, Kicking, and Reshaping Modern Marketing

For marketing leaders, it's no longer about whether creator marketing deserves investment, says San Sareen.

By San Sareen

/ 2 Jun 2026

The Creator Economy Revolution is Alive, Kicking, and Reshaping Modern Marketing

At the Intersection of Innovation and Impact: The 2026 USPA Shortlist Spotlight

From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers.

By Newsdesk

/ 29 May 2026

Market Movers - May 2026

Who’s been appointed, who’s been promoted, who’s acquired who, and who’s launched what — we’ve got it all here.

By Newsdesk

/ 29 May 2026

The Alternative Affiliate Programme

In this session, Ian Drayner, Head of Global Partnerships at Wise, a UK fintech company, delves into a transformative approach to affiliate marketing.

By Newsdesk

/ 28 May 2026