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Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn

By Sofia Aira

/ 6 Aug 2026

GIMA Shortlist Spotlight: For F**k’s Sake: Reframing Sex Education for a Generation Raised on Porn

Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn

Billion Dollar Boy CMO Becky Owen explains where OpenAI missed the mark.

By Sofia Aira

/ 6 Aug 2026

Why OpenAI’s Luxury Retreat Missed the Mark, and What AI Brands Must Learn

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.

By Ben Smye

/ 6 Aug 2026

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere

From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.

By Newsdesk

/ 5 Aug 2026

How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere

🧡 Welcome to the First Partner+ Post Newsletter

By Sofia Aira and Madaline Dunn

/ 5 Aug 2026

Snapchat Clamps Down on 'AI Slop': What it Means for UK Creators and Brands

Snapchat has officially joined the growing coalition of social platforms taking aim at AI content.

By Sofia Aira

/ 4 Aug 2026

Snapchat Clamps Down on 'AI Slop': What it Means for UK Creators and Brands

Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson

At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.

By Sofia Aira

/ 4 Aug 2026

Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson

AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect

With AI-generated content on the rise, the new rules aim to enhance transparency for users.

By Madaline Dunn

/ 4 Aug 2026

AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect

Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing

Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.

By Madaline Dunn

/ 31 Jul 2026

Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing

Market Movers: July 2026

Here are the job moves, investments, and launches that caught our eye this month.

By Newsdesk

/ 30 Jul 2026

Market Movers: July 2026

B2B Creators are Sleeping on LinkedIn, Says LinkedIn Tea’s Fatima Khan

Only 1 to 3% of LinkedIn users actively post content on the platform, says Khan.

By Madaline Dunn

/ 30 Jul 2026