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SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.

By Sofia Aira

/ 6 Aug 2025

CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy

This year’s CreatorFest is designed to reflect the evolution and professionalisation of the Creator Economy. Here is our second wave agenda.

By Sofia Aira

/ 5 Aug 2025

CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy

🏃‍➡️ Exclusive: How Affiliate Content Performs Across LLMs

Plus, AI Mode introduces ads, and CJ announces "groundbreaking" TikTok Shop integration.

By Sol Wilkinson

/ 5 Aug 2025

Skimlinks and ChineseAN Partner to Expand Affiliate Access Across Greater China and Southeast Asia

The deal opens up new opportunities for publishers and advertisers across key Asian markets.

By Sol Wilkinson

/ 5 Aug 2025

Skimlinks and ChineseAN Partner to Expand Affiliate Access Across Greater China and Southeast Asia

Google Brings Ads to AI Mode in US and India

Conversational search now features ad placements, content guidance for publishers, and targeting tools for advertisers.

By Sol Wilkinson

/ 5 Aug 2025

Google Brings Ads to AI Mode in US and India

CJ Announces “Groundbreaking” TikTok Shop Integration

The affiliate network’s expanded partnership now allows affiliates to share links outside of the app and earn commissions, as well as monitor cross-channel performance.

By Sol Wilkinson

/ 5 Aug 2025

CJ Announces “Groundbreaking” TikTok Shop Integration

Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers

The Responsible Kidfluence Code is designed to promote safer, more responsible content creation practices with children involved.

By Sofia Aira

/ 5 Aug 2025

Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers

Algowatch: July Social Media Updates

All the social media updates you need to know from July 2025.

By Sofia Aira

/ 4 Aug 2025

Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision

Founder Jennifer Quigley-Jones is here to set the record straight about founding the Global Influencer Council without any influencers.

By Sofia Aira

/ 4 Aug 2025

Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision

Game-Changing Leader of the Year

Becky Owen Website | LinkedIn

By Newsdesk

/ 1 Aug 2025

Boutique Talent Agency of the Year

FARQ Website | LinkedIn

By Newsdesk

/ 1 Aug 2025

Talent Agency of the Year

Sixteenth Website | LinkedIn Sixteenth - Beyond Fifteen Minutes of Fame

By Newsdesk

/ 1 Aug 2025