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Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

Best Managed Affiliate Programme - Enterprise - dentsu X

dentsu X won for their exceptional work in rebuilding the B&Q affiliate programme. By enhancing efficiency, diversifying the publisher mix, and ensuring strict compliance, they successfully overcame ad-hijacking challenges and drove significant revenue growth.

By Newsdesk

/ 12 Jun 2025

Best Managed Affiliate Programme - Enterprise - dentsu X

Best Lead Generation Campaign - Financial Times

Through clever, timely content and strategic use of the election news agenda, the Financial Times attracted over 70,000 new registered readers, driving exceptional growth in the US market.

By Newsdesk

/ 12 Jun 2025

Best Lead Generation Campaign - Financial Times

Best Full Funnel Strategy - Rakuten Advertising

Harrods and Rakuten Advertising impressed with a customer-centric, data-driven affiliate programme. By shifting to a full-price, high-value focus, they drove sustainable growth, exceeding expectations across all funnel stages and redefining luxury retail marketing.

By Newsdesk

/ 12 Jun 2025

Best Full Funnel Strategy - Rakuten Advertising

Best Experimental Campaign - In Digital

By leveraging first-party data and advanced experimentation, In Digital grew the FT's registered user base by 600,000 and more than doubled ad revenue, setting a new standard in audience monetisation.

By Newsdesk

/ 12 Jun 2025

Best Team in Performance Marketing - Genie Ventures

0:00 /0:16 1× Genie Ventures Website | LinkedIn Broadband Genie, Genie Goals, Genie Shopping

By Newsdesk

/ 12 Jun 2025

Best Team in Performance Marketing - Genie Ventures

Best Performance Marketing Agency - KINESSO UK&I

0:00 /0:05 1× KINESSO UK&I Website | LinkedIn KINESSO UK&I - Best Performance Marketing Team

By Newsdesk

/ 12 Jun 2025

Best Performance Marketing Agency - KINESSO UK&I

Best Use of Affiliate Marketing Technology - Awin

0:00 /0:10 1× Awin Website | LinkedIn Awin, BrandSwap and Currys: Creating an optimal non-endemic advertising environment

By Newsdesk

/ 12 Jun 2025

Best Use of Affiliate Marketing Technology - Awin

Affiliate Network or SaaS of the Year - Awin

0:00 /0:20 1× Awin Website | LinkedIn Awin - Network of the Year

By Newsdesk

/ 12 Jun 2025

Affiliate Network or SaaS of the Year - Awin

Best Travel, Leisure and Lifestyle Campaign - Wavemaker UK

Wavemaker Website | LinkedIn Sailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy

By Newsdesk

/ 12 Jun 2025

Best Travel, Leisure and Lifestyle Campaign - Wavemaker UK

Best Retail and eCommerce Campaign - OMD UK

0:00 /0:04 1× OMD Website | LinkedIn Not All Oats Are Quaker Oats

By Newsdesk

/ 12 Jun 2025

Best Retail and eCommerce Campaign - OMD UK

Best Affiliate Programme Optimisation - Awin

Awin and Currys had an innovative approach, driving 23% YoY revenue growth. Their strategic expansion, improved tracking, and forward-thinking partnerships have set a new benchmark in affiliate marketing excellence.

By Newsdesk

/ 12 Jun 2025

Best Affiliate Programme Optimisation - Awin

Best Brand Awareness Campaign - PHD Manchester

Despite fierce competition and limited budget, PHD Manchester’s innovative use of UGC and platform-specific tools drove a 6-point increase in awareness and a 66% rise in purchase intent.

By Newsdesk

/ 12 Jun 2025