On August 25, Google will deprecate Firebase Dynamic Links (FDL), a widely used tool for deep links, deferred links, and user acquisition.
According to new research by URLgenius, the move is set to cause a stir across the marketing industry.
Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers
The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.
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