Latest News

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

By Sofia Aira

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Cashrewards’ sudden closure has prompted reactions across the industry, with agencies, rivals, and former staff paying respect to the iconic cashback provider.

By Sol Wilkinson

/ 8 Sep 2025

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Ryan Hudson, Founder of ZeroClick, Talks Affiliate Marketing, AI Search Ads, and Sleek Acquisition

ZeroClick Founder discuss the new start-up, affiliate integrations, and more.

By Sol Wilkinson

/ 5 Sep 2025

Ryan Hudson, Founder of ZeroClick, Talks Affiliate Marketing, AI Search Ads, and Sleek Acquisition

📈 Honey Co-Founder Launches AI Ad Platform, Raises $55 Million

Plus, an innovative publisher in the spotlight, and the PMAs return for the 20th year.

By Sol Wilkinson

/ 2 Sep 2025

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

The PMAs are back, celebrating two decades of excellence in performance marketing. This year introduces new categories reflecting the latest trends in AI, social commerce, and peak trading campaigns.

By Sol Wilkinson

/ 2 Sep 2025

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

How Reward Gateway | Edenred Is Reinventing the Closed Platform for Brands

From innovative personalisation to cross-brand campaigns, Reward Gateway | Edenred is elevating employee engagement into a powerful channel for brands worldwide.

By Sol Wilkinson

/ 2 Sep 2025

How Reward Gateway | Edenred Is Reinventing the Closed Platform for Brands

Market Movers: AI Ad Platform ZeroClick Raises $55 Million

Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.

By Sol Wilkinson

/ 2 Sep 2025

Market Movers: AI Ad Platform ZeroClick Raises $55 Million

Awin Urges Apple for Affiliate Guidance on ATT

App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.

By Sol Wilkinson

/ 1 Sep 2025

Awin Urges Apple for Affiliate Guidance on ATT

The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

The Summer I Turned Pretty brands analysis

👑 Move Over, Sydney Sweeney - Addison Rae Is the Queen of Jeans Campaigns

Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.

By Sofia Aira

/ 28 Aug 2025

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Nominations are now open to anyone driving partnership success in affiliate and creator marketing.

By Sol Wilkinson

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships