Latest News

Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever

Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.

By Sofia Aira

/ 18 Sep 2025

Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever

The Must-Attend CreatorFest 2025 Sessions for Gen Z Audiences

Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.

By Sofia Aira

/ 18 Sep 2025

TikTok Ban Drama Update: What Influencer Marketers Need to Know About the Latest “Framework Deal”

The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.

By Sofia Aira

/ 18 Sep 2025

TikTok Ban Drama Update: What Influencer Marketers Need to Know About the Latest “Framework Deal”

What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers

Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.

By Sofia Aira

/ 16 Sep 2025

Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.

By Sofia Aira

/ 15 Sep 2025

Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?

🌊 How The Summer I Turned Pretty Helped Brands Win Over Gen Z

Plus, our SoFire's Hot Campaign is going to delve into one of the most socially impactful campaigns that ever campaigned.

By Sofia Aira

/ 11 Sep 2025

The GPMAs Shortlist Has Arrived

The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!

By Sofia Aira

/ 10 Sep 2025

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

By Sofia Aira

/ 10 Sep 2025

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

By Sofia Aira

/ 10 Sep 2025

🐛 "Ride the Sandworm" CJ CEO Talks AI Search

Plus, Ryan Hudson discusses ZeroClick affiliate integration.

By Sol Wilkinson

/ 9 Sep 2025

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

CJ’s CEO, Santi Pierini, speaks with Sol Wilkinson on everything from affiliate Dune analogies, to why our industry has as much potential as the iPod, and a range of developments for CJ this year.

By Sol Wilkinson

/ 9 Sep 2025

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

REPLAY: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

By Sol Wilkinson

/ 9 Sep 2025