Latest News

Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?

By Sofia Aira

/ 30 Sep 2025

This week, the huge news of a new APPG dropped for influencers and creators. What a win for the whole creator economy!

By Sofia Aira

/ 25 Sep 2025

CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.

By Sofia Aira

/ 24 Sep 2025

Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.

By Sofia Aira

/ 24 Sep 2025

Plus, PartnerBoost partners with Walmart.

By Sol Wilkinson

/ 23 Sep 2025

PartnerBoost has described Walmart's affiliate opportunities as a "powerful growth lever."

By Sol Wilkinson

/ 23 Sep 2025

Almost $9 million in commission has been redirected to affiliates too.

By Sol Wilkinson

/ 23 Sep 2025

Capital One has not admitted any wrongdoing and maintains that it “follows industry rules.”

By Sol Wilkinson

/ 23 Sep 2025

The platform calls into question the future of creator storefronts and how retailers approach affiliate programmes.

By Sol Wilkinson

/ 23 Sep 2025

Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke.

By Sofia Aira

/ 22 Sep 2025

YouTube announced a major update that could transform how creators approach new brand sponsorships.

By Sofia Aira

/ 22 Sep 2025

Is this it for the TikTok ban? Can creators finally stop living in fear? At this rate, who knows.

By Sofia Aira

/ 18 Sep 2025