B2C brands have long used humour and personality to win trust. Social media took this to the next level. Think Duolingo, Currys, Ryanair.
But personality isn’t just for consumer brands. It’s shaking up B2B content too.
On 3 September 2025, we sat down with Henry Hayes, Head of Marketing at Passionfruit and a B2B creator with over 10,000 followers.
Known for his witty, satirical takes on marketing life, Hayes shared how he blends comedy with content to build relationships, boost personal brands, and drive business results.
It’s a valuable conversation packed with astute, actionable insights for anyone looking to enhance their personal brand and leverage it to achieve broader business objectives.
Hayes breaks down how to construct a winning LinkedIn post, how to turn silly content into a serious lead gen strategy, how to build the confidence to put yourself out there, and much more.
Learn how to launch a B2B creator strategy that works effectively, and check out our discussion below.
