Latest News

Bath & Body Works Increases Investment in Influencers by Astonishing Number

Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.

By Sofia Aira

/ 10 Mar 2026

Bath & Body Works Increases Investment in Influencers by Astonishing Number

“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026

I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.

By Sofia Aira

/ 10 Mar 2026

“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026

OpenAI Pulls Plug on ChatGPT Checkout Plans

The AI giant will instead funnel purchases through to connected third-party apps.

By Madaline Dunn

/ 9 Mar 2026

OpenAI Pulls Plug on ChatGPT Checkout Plans

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs

Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.

By Sofia Aira

/ 9 Mar 2026

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs

Probabilistic Isn’t the Endgame: Alex Springer on Affiliate in the AI Era

OpenAttribution Director Alex Springer talks content value, governance, and breaking open the black box.

By Madaline Dunn

/ 6 Mar 2026

Probabilistic Isn’t the Endgame: Alex Springer on Affiliate in the AI Era

Level Up: Expert Insight in the Heart of Bristol

From vibe coding to embracing the weird, you won’t want to miss these workshops.

By Newsdesk

/ 5 Mar 2026

Level Up: Expert Insight in the Heart of Bristol

🎀 Gemma Collins Becomes Iconic Creative Director of Canva

Plus, hear the journey of a Gen Z Founder in our brand new interview series.

By Sofia Aira

/ 5 Mar 2026

Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine

A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.

By Sofia Aira

/ 5 Mar 2026

Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine

Is Creator Casting the New Film & TV Power Play?

By Newsdesk

/ 5 Mar 2026

Is Creator Casting the New Film & TV Power Play?

🇺🇸 USPA Champions Discuss Wins & Tips

Plus, industry players move towards creative and performance integration.

By Madaline Dunn

/ 3 Mar 2026

‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs

For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.

By Madaline Dunn

/ 3 Mar 2026

‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs

Onetag Acquires Adtech Aryel for Creative Integration

Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.

By Madaline Dunn

/ 3 Mar 2026

Onetag Acquires Adtech Aryel for Creative Integration