OpenAttribution Director Alex Springer talks content value, governance, and breaking open the black box.
AI is changing the way we interact with content. Over 2.5 billion prompts are sent to ChatGPT alone each day, with users turning to the AI chatbot for everything from information seeking to practical guidance.
However, as AI sifts through billions of web pages, dissecting and disseminating information to millions of users, this rapid technological transformation creates fresh challenges for many industries, including affiliate.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
