Latest News

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing

When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.

By Sofia Aira

/ 6 Jan 2026

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing

🔬 Browser Extensions Under the Microscope Again

Plus, former New Engen SVP launches new flat-fee media platform.

By Sol Wilkinson

/ 6 Jan 2026

How to Test Coupon Extensions Without Getting Played

As the Honey saga continues, Ishtvan Torpoi offers a take on how to best work with coupon browser extensions.

By Ishtvan Torpoi

/ 6 Jan 2026

How to Test Coupon Extensions Without Getting Played

Former New Engen SVP Launches Flat-Fee Media Platform MediaPact

Lacie Thompson’s new venture helps brands, agencies, and publishers manage flat-fee media placements with analytics and performance insights.

By Sol Wilkinson

/ 6 Jan 2026

Former New Engen SVP Launches Flat-Fee Media Platform MediaPact

Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media

The move combines decades of shopper marketing experience with data-driven commerce capabilities.

By Sol Wilkinson

/ 5 Jan 2026

Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media

Let’s Get Sh*t Done with Awin

If you've had a marketing challenge that's been bugging you for weeks and can't find the right fix, we might have solved it for

By Newsdesk

/ 5 Jan 2026

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.

By Sofia Aira

/ 2 Jan 2026

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition

The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.

By Sol Wilkinson

/ 23 Dec 2025

Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

For creators and influencer marketers, the TikTok US deal may be coming too late.

By Sofia Aira

/ 22 Dec 2025

TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?

impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates

impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.

By Sol Wilkinson

/ 19 Dec 2025

impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates

📱The Biggest Social Media Updates in 2025

Plus, we're looking at influencer marketing past, present and future.

By Sofia Aira

/ 19 Dec 2025

Stop Renting, Start Owning - How Big Retailers Stay Relevant on Social

By Newsdesk

/ 18 Dec 2025