PI LIVE Europe is back, and this year we’re bringing you a taste of something new with the Festival of Partnerships. Our multi-venue takeover introduces fresh summits, designed to equip the industry with the skill set and connections needed to navigate the ever-changing landscape of affiliate and performance marketing.
And with the retail media market ballooning, our new Retail Media & Commerce Summit, situated at The Steel Yard, will provide professionals with the tools they need for a successful affiliate and performance integration.
The fastest-growing ad channel
The sector is now one of the fastest-growing advertising channels in the world, pegged to become a $300 billion industry by 2030.
As the sector booms, there’s scope for affiliate and retail media to build a mutually beneficial relationship, one where affiliate shares its data to fuel retail media, and retail media provides affiliate with a bigger stage.
“Retail media is everywhere right now. But most brands and retailers are still running it in a silo — disconnected from affiliate, partnerships, ecommerce teams and even their own customer data. And if it’s not connected, it’s very hard to prove what’s truly incremental,” commented Matthew Wood, Founder and CEO of Hello Partner.
Cracking the fundamentals
Tapping into this ecosystem requires a real understanding of how teams can align ecommerce, performance and partnership functions, as well as clarity across incrementality, attribution and measurements for transaction-led placements.
“It's why we built this into the PI LIVE Europe programme. Because retail media might be one of the fastest-growing channels on the planet, but channel growth alone doesn't equal business impact,” said Wood. “The value comes when these ecosystems talk to each other — when you can actually measure what's working across the full picture.”
With deep-dive sessions, mixers and demos, the Retail Media & Commerce Summit will share practical frameworks for cracking these fundamentals and create the space for invaluable cross-industry networking.
“We're not bringing people together to just talk about potential either. We're here to get into the frameworks that work, the use cases that have had measurable impact, and the partnerships that are already showing what scaled, connected retail media actually looks like,” added Wood.
If you want to do more than just attend, reach out to the sales team for more information on how you can get involved.
