Affiliate Marketing / What’s the Key to Unlocking Retail Media? As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration. By Newsdesk / 23 Apr 2026
Affiliate Marketing / Henkel Bloo Taps into Retail Media With WPP Media Partnership The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement. By Madaline Dunn / 20 Apr 2026
Industry Voice / Retail Media Didn’t Replace Affiliate. It Gave It a Bigger Stage. The paradigm is shifting: it’s not about whether affiliate or retail media wins, but how they work together. By Jack Davies / 23 Feb 2026
