As the internet determines what’s real and not, the million-dollar question for CMOs is how can they unleash the creative potential of AI whilst protecting the equity of their brand?
We explore what tech partnerships are, why they fit so well in the affiliate space, how they can break down silos, and push affiliate marketing into a new era.
It’s been a very eventful week for the social media giant, but we weigh out the good and the bad for TikTok to answer: ‘What does its future look like?’
Another recession is certainly on the cards. How can the affiliate space weather the storm? We explore how to best prepare for an upcoming financial crisis.
During the Influencer Marketing Show takeover at PI LIVE Miami, YouTube’s Tiffany Matloob took to the stage to unpack how you can unlock the power of the creator community.
The true value of creator marketing lies in the halo effect, where the long-tail impact of a creator activation can influence a customer's journey long after a simple click or conversion.
There was a common theme weaving through the influencer marketing sessions at PI LIVE Miami: How can brands best adapt and succeed during times less stable?
With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?
Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.
