Partner+

CMOs Call for AI Governance to Protect Brands from Fake Partnerships

As the internet determines what’s real and not, the million-dollar question for CMOs is how can they unleash the creative potential of AI whilst protecting the equity of their brand?

By Jack Shute

/ 24 May 2023

CMOs Call for AI Governance to Protect Brands from Fake Partnerships

Breaking Barriers: Tech Partnerships are Redefining Affiliate Marketing

We explore what tech partnerships are, why they fit so well in the affiliate space, how they can break down silos, and push affiliate marketing into a new era.

By Sol Wilkinson

/ 23 May 2023

Breaking Barriers: Tech Partnerships are Redefining Affiliate Marketing

A Week in TikTok: Creator Rewards, Search Widgets, and a Ban in Montana

It’s been a very eventful week for the social media giant, but we weigh out the good and the bad for TikTok to answer: ‘What does its future look like?’

By Jack Shute

/ 19 May 2023

A Week in TikTok: Creator Rewards, Search Widgets, and a Ban in Montana

Survival Kit: How to Recession-Proof Your Affiliate Marketing Strategies

Another recession is certainly on the cards. How can the affiliate space weather the storm? We explore how to best prepare for an upcoming financial crisis.

By Sol Wilkinson

/ 5 May 2023

Survival Kit: How to Recession-Proof Your Affiliate Marketing Strategies

Unlocking the Power of the Creator Community with YouTube #PILIVEMiami23

During the Influencer Marketing Show takeover at PI LIVE Miami, YouTube’s Tiffany Matloob took to the stage to unpack how you can unlock the power of the creator community.

By Neve Fear-Smith

/ 25 Apr 2023

The Halo Effect: Going Beyond the Last Click in Influencer Marketing

The true value of creator marketing lies in the halo effect, where the long-tail impact of a creator activation can influence a customer's journey long after a simple click or conversion.

By Neve Fear-Smith

/ 24 Apr 2023

The Halo Effect: Going Beyond the Last Click in Influencer Marketing

Influencer Marketing in Uncertain Times: How to Navigate Strategies for Success

There was a common theme weaving through the influencer marketing sessions at PI LIVE Miami: How can brands best adapt and succeed during times less stable?

By Neve Fear-Smith

/ 19 Apr 2023

Influencer Marketing in Uncertain Times: How to Navigate Strategies for Success

Is a ChatGPT Ban Incoming?

With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?

By Sol Wilkinson

/ 13 Apr 2023

Replay: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Are you trying to strip back your budget, but also drive results with influencer marketing? Replay our webinar to find out how.

By Neve Fear-Smith

/ 12 Apr 2023

Replay: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Unlocking the Power of Sustainability in Partnership Marketing

Campaigns with sustainability at the core are set to play a major role within brand strategies in 2023.

By Jack Shute

/ 3 Apr 2023

Unlocking the Power of Sustainability in Partnership Marketing

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Trend predictions have been pointing in the direction of live-stream social commerce since the pandemic. But is it all it’s cracked up to be?

By Neve Fear-Smith

/ 29 Mar 2023