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The Halo Effect: Going Beyond the Last Click in Influencer Marketing

The true value of creator marketing lies in the halo effect, where the long-tail impact of a creator activation can influence a customer's journey long after a simple click or conversion.

By Neve Fear-Smith

/ 24 Apr 2023

The Halo Effect: Going Beyond the Last Click in Influencer Marketing

Influencer Marketing in Uncertain Times: How to Navigate Strategies for Success

There was a common theme weaving through the influencer marketing sessions at PI LIVE Miami: How can brands best adapt and succeed during times less stable?

By Neve Fear-Smith

/ 19 Apr 2023

Influencer Marketing in Uncertain Times: How to Navigate Strategies for Success

Is a ChatGPT Ban Incoming?

With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?

By Sol Wilkinson

/ 13 Apr 2023

Replay: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Are you trying to strip back your budget, but also drive results with influencer marketing? Replay our webinar to find out how.

By Neve Fear-Smith

/ 12 Apr 2023

Replay: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Unlocking the Power of Sustainability in Partnership Marketing

Campaigns with sustainability at the core are set to play a major role within brand strategies in 2023.

By Jack Shute

/ 3 Apr 2023

Unlocking the Power of Sustainability in Partnership Marketing

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Trend predictions have been pointing in the direction of live-stream social commerce since the pandemic. But is it all it’s cracked up to be?

By Neve Fear-Smith

/ 29 Mar 2023

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing

Affiliate.ai's Founder stopped by to explain why large language models are about to revolutionise the affiliate industry.

By Sol Wilkinson

/ 22 Mar 2023

An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

The third and final part of our subnetworks investigative series will provide a recap of the issues that the affiliate space is tackling, providing you with actionable solutions to overcome the hurdles presented by subnetworks.

By Neve Fear-Smith

/ 21 Mar 2023

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?

By Jack Shute

/ 17 Mar 2023

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

The Problem with Subnetworks – Part Two

Sometimes, affiliates go rogue. How can marketers and subnetworks protect themselves from these incidents? The answer is simpler than you might think.

By Sol Wilkinson

/ 15 Mar 2023

How the TikTok Ban in India is Impacting the Influencer Marketing Space

The world’s most popular app has been banned entirely in India, ruling out an entire channel for brands and creators to monetise on in one of APACs largest countries.

By Neve Fear-Smith

/ 9 Mar 2023

How the TikTok Ban in India is Impacting the Influencer Marketing Space