Partner+

L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns

De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.

By Jack Shute

/ 3 Feb 2023

Salary and Spending Report 2023

Learn more about your peers' salaries and spending for the upcoming year.

By Sol Wilkinson

/ 24 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.

By Neve Fear-Smith

/ 23 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.

By Sol Wilkinson

/ 20 Jan 2023

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalise on, and CJ's plans for the year ahead.

By Sol Wilkinson

/ 18 Jan 2023

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode

Global Head of Creator Community for YouTube Shorts, Tiffany Matloob, weighs in on the hallmark for successful content on YouTube, and the introduction of the revenue-sharing model that will supercharge the creator economy on YouTube.

By Neve Fear-Smith

/ 17 Jan 2023

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode

“The Game Has Changed” – David A. Yovanno, CEO of impact.com, on the Accelerating Growth of Partnerships in 2023

CEO at impact.com, David A. Yovanno, discusses the future of the partnerships industry, his predictions for the year, and company plans over the next 12 months.

By Sol Wilkinson

/ 16 Jan 2023

“The Game Has Changed” – David A. Yovanno, CEO of impact.com, on the Accelerating Growth of Partnerships in 2023

Dafydd Rhys Woodward, Global MD at INCA, on the True Performance of Influencer Marketing

Global Managing Director at INCA, Dafydd Rhys Woodward, speaks on the significance of data in influencer marketing, and the professional growth of the creator economy.

By Neve Fear-Smith

/ 9 Jan 2023

Dafydd Rhys Woodward, Global MD at INCA, on the True Performance of Influencer Marketing

Adam Ross, CEO of Awin, on the Continued Diversification in the Tech Partner Space

CEO of Awin, Adam Ross, expands on the company's plans and predictions for 2023, including further investment into influencer marketing, and publisher diversification.

By Neve Fear-Smith

/ 5 Jan 2023

Adam Ross, CEO of Awin, on the Continued Diversification in the Tech Partner Space

Video Content: In-House vs. Managed Services – How to Choose the Best Partnership Strategy for Your Brand

Wondering whether it's best to outsource your managed services or keep it in house? This session from PI LIVE London lays the pros and cons on the table.

By Neve Fear-Smith

/ 12 Dec 2022

Google’s Partnership with FMTC: How Will It Affect the Affiliate Industry?

We spoke with Brook Schaaf, CEO at FMTC, alongside Savings United and The Savings Group, to discover more about what the partnership means for the industry, and how affiliates will respond.

By Sol Wilkinson

/ 7 Dec 2022

Google’s Partnership with FMTC: How Will It Affect the Affiliate Industry?

Video Content: Fireside Chat with Boohoo – The Value of Unlocking the App for Affiliates

Karthick Kannan and Edith Batchelor sat down at PI LIVE London to discuss all things app tracking.

By Neve Fear-Smith

/ 2 Dec 2022

Video Content: Fireside Chat with Boohoo – The Value of Unlocking the App for Affiliates