Partner+

How the De-influencing Trend Could be Detrimental for Creator Brand Partnerships

The fire has well and truly been fueled. After taking some time to let the dust settle and scope out the trend, we have been able to gather a clear idea as to what the de-influencing trend could mean for the future of brand and creator partnerships.

By Neve Fear-Smith

/ 7 Mar 2023

Replay: Should You Invest in AI This Year?

Watch our webinar to find out what tech you should be investing in, and what the trule value of AI is for the affiliate/influencer marketing industry.

By Sol Wilkinson

/ 1 Mar 2023

Replay: Should You Invest in AI This Year?

Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip

Our interaction with the new Bing revealed that the tech poses serious privacy risks to users.

By Sol Wilkinson

/ 24 Feb 2023

Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip

“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

Starting out as a blogger, and working her way up to a multi-hyphenate Instagrammer, TikToker, YouTuber, and podcaster, Karly has built an inspirational platform with a focus on self-love, black and LGBTQ+ experiences, and her journey to financial freedom.

By Neve Fear-Smith

/ 21 Feb 2023

“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs

The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?

By Sol Wilkinson

/ 17 Feb 2023

impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.

By Sol Wilkinson

/ 7 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

L’Oreal Paris and Mikayla Nogueira ‘Lashlighting’ Outrage Highlights Need for Stronger Brand Safeguards for Influencer Campaigns

De-Influencing trend puts greater onus on marketers and agencies to ensure ‘authenticity’ for social media promotions.

By Jack Shute

/ 3 Feb 2023

Salary and Spending Report 2023

Learn more about your peers' salaries and spending for the upcoming year.

By Sol Wilkinson

/ 24 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.

By Neve Fear-Smith

/ 23 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.

By Sol Wilkinson

/ 20 Jan 2023

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalise on, and CJ's plans for the year ahead.

By Sol Wilkinson

/ 18 Jan 2023

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode

Global Head of Creator Community for YouTube Shorts, Tiffany Matloob, weighs in on the hallmark for successful content on YouTube, and the introduction of the revenue-sharing model that will supercharge the creator economy on YouTube.

By Neve Fear-Smith

/ 17 Jan 2023

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode