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Cashback Conquers As Best Performing Affiliate in Q4 2023

With optimism soaring in the affiliate industry, we look at the publisher types driving the most sales last quarter.

Cashback Conquers As Best Performing Affiliate in Q4 2023

Despite the January gloom, affiliate marketers are feeling bright about the future right now.

Last week, we learned that the general marketing industry felt newly buoyant heading into 2024, as shown in the Q4 2023 IPA Bellwether Report. Fortunately, affiliate and performance marketers are joining in on the cheer, seeing increased investment and expanded budgets.

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