Affiliate Marketing / Paid-only / “We Want to Triple the Category. We Can’t Do That Alone” Partnerize Co-Founder on Company Mission, Konnecto Acquisition, and AI Sean Sewell calls on the wider industry to grow together. By Sol Wilkinson / 10 Jul 2025
Partner+ / Paid-only / Algowatch: June Social Media Updates Here's a rundown of all the social media updates from June that you need to know about. By Sofia Aira / 1 Jul 2025
Partner+ / Paid-only / “The Last Straw” Google Veo 3’s Impact on Creators And The Dead Internet Theory Arthur Brenac and Yann Caloghiris share expert insights on the ethical dilemmas, creative disruption, and the future role of human influencers in an AI-powered digital world. By Sofia Aira / 25 Jun 2025
Affiliate Marketing / Paid-only / Last-Click Is Tough for Creators. Lindsey Gamble Has Ideas. At Awin ThinkTank, creator economy expert Lindsey Gamble shared how influencers can make affiliate marketing work, despite the last-click challenge. By Sol Wilkinson / 24 Jun 2025
Influencer Marketing / Paid-only / Influencer Marketing in Canada: Bilingual Audiences and Quebec's Unique Culture "It’s crazy, when you look at an influencer in Quebec, 95-98 per cent of their audience is Québécois. I’ve never seen that elsewhere in my life.” By Sofia Aira / 23 Jun 2025
Affiliate Marketing / Paid-only / “We Lost 70% of Revenue, Grew It Back, Then Doubled It” Sri Sharma on Burnout, Start-ups, and Robotics Affiliate heavyweight Sri Sharma reflects on his impactful career and the things that excite him now. By Sol Wilkinson / 17 Jun 2025
Creator Economy / Paid-only / Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You Nostalgic marketing is on the rise, and people are definitely yearning for life back in the early 2000s. Here are the best campaigns to inspire you. By Sofia Aira / 16 Jun 2025
Creator Economy / Paid-only / “The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more. By Sol Wilkinson / 29 May 2025
Affiliate Marketing / Paid-only / “Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs). By Sol Wilkinson / 27 May 2025
Partner+ / Paid-only / Esme Rice: From University to EMEA Influencer Lead at VaynerMedia As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry. By Sofia Aira / 23 May 2025
Influencer Marketing / Paid-only / “Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing Locker’s Founder & CEO discusses how to build community and use data creatively. By Sol Wilkinson / 9 May 2025
Influencer Marketing / Paid-only / How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it. By Sol Wilkinson / 8 May 2025
