Partner+

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

Pie Discusses the Role of Ad Blockers in the Affiliate Journey

An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.

By Sol Wilkinson

/ 6 May 2025

Pie Discusses the Role of Ad Blockers in the Affiliate Journey

Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers

Lee discusses the motivations behind making a strong decision to move towards “long-term value.”

By Sol Wilkinson

/ 6 May 2025

Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers

German Affiliate Network belboon GmbH Files for Bankruptcy

The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.

By Sol Wilkinson

/ 15 Apr 2025

German Affiliate Network belboon GmbH Files for Bankruptcy

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.

By Sol Wilkinson

/ 7 Apr 2025

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

Will Amazon Become An Affiliate?

E-commerce giant explores potential affiliate-like model with new beta programme, redirecting traffic to brand's sites.

By Sol Wilkinson

/ 4 Mar 2025

Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing

We caught up with Daniel Baptiste-Pilkington to learn more about the initiative.

By Sol Wilkinson

/ 27 Feb 2025

Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing

Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers

Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines.

By Sol Wilkinson

/ 25 Feb 2025

Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers

Are Bottom-Funnel Partners Over-Credited?

New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.

By Sol Wilkinson

/ 17 Feb 2025

Are Bottom-Funnel Partners Over-Credited?

Influencer Marketing Projected to Hit $31.2 Billion by 2027

New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?

By Sol Wilkinson

/ 11 Feb 2025

Influencer Marketing Projected to Hit $31.2 Billion by 2027

Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads

Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.

By Sol Wilkinson

/ 6 Feb 2025

Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads

ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking

Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?

By Sol Wilkinson

/ 24 Jan 2025