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“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.

By Sol Wilkinson

/ 29 May 2025

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).

By Sol Wilkinson

/ 27 May 2025

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia

As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry.

By Sofia Aira

/ 23 May 2025

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia

“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

Locker’s Founder & CEO discusses how to build community and use data creatively.

By Sol Wilkinson

/ 9 May 2025

“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.

By Sol Wilkinson

/ 8 May 2025

How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

Pie Discusses the Role of Ad Blockers in the Affiliate Journey

An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.

By Sol Wilkinson

/ 6 May 2025

Pie Discusses the Role of Ad Blockers in the Affiliate Journey

Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers

Lee discusses the motivations behind making a strong decision to move towards “long-term value.”

By Sol Wilkinson

/ 6 May 2025

Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers

German Affiliate Network belboon GmbH Files for Bankruptcy

The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.

By Sol Wilkinson

/ 15 Apr 2025

German Affiliate Network belboon GmbH Files for Bankruptcy

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.

By Sol Wilkinson

/ 7 Apr 2025

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

Will Amazon Become An Affiliate?

E-commerce giant explores potential affiliate-like model with new beta programme, redirecting traffic to brand's sites.

By Sol Wilkinson

/ 4 Mar 2025

Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing

We caught up with Daniel Baptiste-Pilkington to learn more about the initiative.

By Sol Wilkinson

/ 27 Feb 2025

Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing