Skip to content

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit
Published:

Last week, a German court ruled that Google must pay  €572 million in damages to two German price comparison companies.

Idealo, one of Germany’s largest affiliate publishers, will be receiving €465 million, and price comparison tool Producto will be receiving €107 million.

Originally, Idealo had claimed damages of €3.3 billion. The court ordered that a mere 14.1% of that be awarded to the company.

Idealo plans to pursue further legal action, arguing that the amount awarded “reflects only a fraction of the actual damage.”

Nevertheless, the lawsuit so far has been a positive start for the publisher.

“It felt very good to fight back,” says Malte Landwehr. 

From our partners