Partner+

No Cap: Gen Z, CLO, and the New Rules of Loyalty

Gen Z isn't just the next generation of spenders—they're the generation shaping the future of commerce. As digital natives with high expectations for convenience, personalization,

By Newsdesk

/ 21 Aug 2025

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

By Sofia Aira

/ 19 Aug 2025

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

Agency Wins: Tombras Launches Sally Beauty “Sleeping Giant” Affiliate Programme

By Sol Wilkinson

/ 19 Aug 2025

Agency Wins: Tombras Launches Sally Beauty “Sleeping Giant” Affiliate Programme

Will Affiliate Be the Monetisation Layer for Vibe Coding?

Rob Berrisford suggests that affiliate marketing needs to look back to its roots in order to move forward, especially as AI-driven ‘vibe coding’ opens new doors for creators.

By Sol Wilkinson

/ 8 Aug 2025

Will Affiliate Be the Monetisation Layer for Vibe Coding?

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.

By Sofia Aira

/ 8 Aug 2025

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.

By Sofia Aira

/ 6 Aug 2025

SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers

The Responsible Kidfluence Code is designed to promote safer, more responsible content creation practices with children involved.

By Sofia Aira

/ 5 Aug 2025

Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers

Algowatch: July Social Media Updates

All the social media updates you need to know from July 2025.

By Sofia Aira

/ 4 Aug 2025

“This Is the New Reality, You’ve Got to Play the Game” Profound’s Ben Grosse Talks Affiliate Strategy in the LLM Era

Profound’s Ben Grosse shares thoughts, data, and strategies on how affiliate is currently performing in AI search and what it needs to do to seize this new market.

By Sol Wilkinson

/ 31 Jul 2025

“This Is the New Reality, You’ve Got to Play the Game” Profound’s Ben Grosse Talks Affiliate Strategy in the LLM Era

SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators

For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.

By Sofia Aira

/ 31 Jul 2025

SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

Major wins from the past month.

By Sol Wilkinson

/ 22 Jul 2025

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.

By Sol Wilkinson

/ 17 Jul 2025

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?