The keynote session of PI LIVE Europe 2025.
George Sullivan examines the rise of AI slop and how smart brands are using the opportunity to work in their favour.
George Sullivan talks AI slop and how brands can use this moment to their advantage.
The keynote session of PI LIVE Europe 2025.
George Sullivan examines the rise of AI slop and how smart brands are using the opportunity to work in their favour.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.