Creator Economy

"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt

In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.

Omnicom Media Names Stevie Johnson to Lead Creo in the UK

Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group.

Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026

BREAKING: PMG Acquires Digital Voices Influencer Marketing Agency

Influencer Marketing Agency Digital Voices announced last night that it has been acquired by PMG.

Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing

When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.

Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025

One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.