Creator Economy / Members-only / Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes. By Sofia Aira / 9 Mar 2026
Creator Economy / Members-only / Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like? By Sofia Aira / 3 Mar 2026
Creator Economy / Paid-only / SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva By Sofia Aira / 26 Feb 2026
Creator Economy / Paid-only / Creator Economy Monthly Top Line: February 2026 Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026. By Sofia Aira / 25 Feb 2026
Creator Economy / Members-only / Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22 Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path. By Sofia Aira / 24 Feb 2026
Creator Economy / Members-only / YouTube Launches TV Plans: Do Media Companies Now Need to Have It All? With the launch of new tiered subscription bundles under YouTube TV, YouTube is edging closer to the very model it once disrupted. By Sofia Aira / 23 Feb 2026
Creator Economy / Paid-only / SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics. By Sofia Aira / 17 Feb 2026
Creator Economy / Members-only / Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement. By Sofia Aira / 12 Feb 2026
Influencer Marketing / The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all. By Sofia Aira / 9 Feb 2026
Influencer Marketing / Report Reveals Top Beauty Brands are Influencer-Led The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape. By Sofia Aira / 9 Feb 2026
Creator Economy / Members-only / "The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director. By Sofia Aira / 4 Feb 2026
Creator Economy / Omnicom Media Names Stevie Johnson to Lead Creo in the UK Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group. By Sofia Aira / 2 Feb 2026