Creator Economy - Hello Partner (Page 7)

SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins

Welcome back to SoFire’s Hot Campaigns, as we dive into Alix Earle’s new path as a founder.

By Sofia Aira

/ 30 Mar 2026

SoFire’s Hot Campaigns: Alix Earle’s Skincare Launch Proves Why Authenticity Always Wins

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

Haley Baylee's Netflix debut on reality TV show Win the Mall signals a shift in traditional TV's use of influencers.

By Sofia Aira

/ 25 Mar 2026

Why Haley Baylee’s Netflix Debut is a Milestone for Influencers on Streaming

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped

At this year’s YouTube NewFront, the platform positioned its creator ecosystem as a full-funnel solution, announcing the revamp of BrandConnect.

By Sofia Aira

/ 24 Mar 2026

YouTube’s Creator Partnerships Platform BrandConnect is Getting Completely Revamped

Facebook Launches “Creator Fast Track” to Attract Established Creators

Facebook has launched Creator Fast Track to bring established creators from Instagram, TikTok and YouTube onto its platform.

By Sofia Aira

/ 23 Mar 2026

Facebook Launches “Creator Fast Track” to Attract Established Creators

Gen Z Founders: Gigi Robinson on Why Gen Z Creators Need More Than Brand Deals

Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses.

By Sofia Aira

/ 18 Mar 2026

Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say

For years, B2B marketers have viewed business decision-makers as an audience reachable through LinkedIn. Snapchat? Surely not.

By Sofia Aira

/ 13 Mar 2026

Snapchat Deems Itself the “New Destination” for B2B Marketing. Here’s What the Experts Say

Bath & Body Works Increases Investment in Influencers by Astonishing Number

Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.

By Sofia Aira

/ 10 Mar 2026

Bath & Body Works Increases Investment in Influencers by Astonishing Number

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs

Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.

By Sofia Aira

/ 9 Mar 2026

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs

Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID

Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?

By Sofia Aira

/ 3 Mar 2026

Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID

SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva

By Sofia Aira

/ 26 Feb 2026

SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva

Creator Economy Monthly Top Line: February 2026

Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.

By Sofia Aira

/ 25 Feb 2026

Creator Economy Monthly Top Line: February 2026

Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22

Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.

By Sofia Aira

/ 24 Feb 2026

Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22