Creator Economy - Hello Partner (Page 36)

X's 71% Value Drop Raises Questions on Creator Challenges

We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.

By Jack Shute

/ 4 Jan 2024

X's 71% Value Drop Raises Questions on Creator Challenges

End of Year Wrap-Up – Our Favourite Stories From 2023

Let's reflect on 2023 before we break for the holidays!

By Jack Shute and Sol Wilkinson

/ 20 Dec 2023

End of Year Wrap-Up – Our Favourite Stories From 2023

Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.

By Jack Shute

/ 15 Dec 2023

Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024

Our webinar helped redefine attendees’ approach to influencer campaigns in 2024, providing the chance to gain a competitive edge in the dynamic world of influencer marketing.

By Jack Shute

/ 14 Dec 2023

REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024

Whalar Unveils First-of-a-Kind Campuses for Creators

Whalar's latest project, The Lighthouse, sets to transform the Creator Economy with dedicated campuses that provide a hub for learning, connection, and career growth for content creators.

By Jack Shute

/ 11 Dec 2023

Whalar Unveils First-of-a-Kind Campuses for Creators

On Broadway: Influencer Marketing Show USA Returns to New York

IMS USA returns to the heart of New York City, where the vibrant pulse of Broadway meets the cutting edge of influencer marketing.

By Jack Shute

/ 7 Dec 2023

TikTok x CreatorIQ Report Reveals ‘What Makes Best Ads’ for Brands

A new report from TikTok and CreatorIQ reveals the secrets to advertising success, suggesting that creators hold the key to capturing audience trust.

By Jack Shute

/ 6 Dec 2023

TikTok x CreatorIQ Report Reveals ‘What Makes Best Ads’ for Brands

The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution

With new categories, where innovation meets recognition in the ever-evolving influencer marketing landscape, the GIMA Entry Kit is now available to download.

By Jack Shute

/ 4 Dec 2023

The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.

By Jack Shute

/ 1 Dec 2023

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Measuring What Matters in Creator Marketing With Whalar’s Head of Media, Measurement & Analytics

As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.

By Jack Shute

/ 30 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Snapchat's Creator Revolution: Unveiling Exclusive Updates for Dynamic Brand Collaborations

Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.

By Jack Shute

/ 21 Nov 2023