Creator Economy - Hello Partner (Page 35)

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Explore TikTok's latest updates, including enhanced ad controls, insights into multilingual marketing, and ongoing regulatory discussions in the US.

By Jack Shute

/ 19 Apr 2024

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

Billion Dollar Boy's groundbreaking research reveals the transformative impact of generative AI on the Creator Economy, with marketers increasingly investing in innovative content creation.

By Jack Shute

/ 17 Apr 2024

Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

Hello Partner Salary Report 2024

Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.

By Jack Shute and Sol Wilkinson

/ 16 Apr 2024

Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing

E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.

By Jack Shute

/ 15 Apr 2024

Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing

YouTube Empowers Creators’ Earning Potential With Enhanced Shopping Features

YouTube's new shopping features hope to revolutionise content creators' earning potential and shopping experience.

By Jack Shute

/ 11 Apr 2024

YouTube Empowers Creators’ Earning Potential With Enhanced Shopping Features

TikTok’s New Coin App Uses Rewards to Increase User Engagement

TikTok's latest venture, the Coin App, aims to reignite growth amidst stagnant user numbers, offering a glimpse into the platform's evolving strategy to incentivise engagement.

By Jack Shute

/ 9 Apr 2024

TikTok’s New Coin App Uses Rewards to Increase User Engagement

India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands

India’s influencer marketing landscape is experiencing a significant transformation, with creators emerging as a powerful tool for brands to connect with their target audience.

By Jack Shute

/ 8 Apr 2024

India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands

Community Commerce Is a Game Changer For Creators and Brands

Learn how to harness community commerce to benefit from unplanned purchases in social media.

By Sol Wilkinson

/ 8 Apr 2024

Community Commerce Is a Game Changer For Creators and Brands

Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover

Influencers promote Japan's secret spots, Katie Price's Instagram ad banned, Snapchat’s partner programme, and new ad features from Discord, LinkedIn, and Instagram.

By Jack Shute

/ 5 Apr 2024

Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover

Monthly Top Line – March 2024

All the latest hires, movers, shakers, and mergers from the last month, keeping you up to date with the partnership space.

By Jack Shute

/ 4 Apr 2024

Podcast Creators Lead the Way as Online Audio Usage Hits New Record

A new survey reveals record-breaking highs in both online audio and podcast consumption among Americans, reflecting a dynamic shift in media preferences across demographics and platforms.

By Jack Shute

/ 3 Apr 2024

Podcast Creators Lead the Way as Online Audio Usage Hits New Record

Week in Review: CTV for Creators and FinTech for Affiliates

All the important partnership news that you missed this week.

By Sol Wilkinson

/ 27 Mar 2024

Week in Review: CTV for Creators and FinTech for Affiliates