Creator Economy / Members-only / White House to Discuss Privacy, AI, and Fair Pay with Creators Creators say White House are "not having the right conversations" ahead of its first-ever Creator Economy Conference. By Catherine Shuttleworth / 1 Jul 2024
Creator Economy / Members-only / Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness New research illustrates just how powerful creator marketing is across the funnel. By Sol Wilkinson / 26 Jun 2024
Creator Economy / Members-only / Don’t Rely Solely on Amazon This Prime Day DTC channels have seen a 27% increase in sales over Amazon sale periods. By Sol Wilkinson / 26 Jun 2024
Affiliate Marketing / Paid-only / Week in Review: 75% of Advertisers Are Still Unprepared for Cookie Deprecation Plus, AI Overview analysis and new link curation tools for creators. By Sol Wilkinson / 17 Jun 2024
Affiliate Marketing / Nominations Open for the Top 30 US Partnership Marketing Change Makers 2024 We're honouring the best of US & NAM talent in this upcoming list. By Sol Wilkinson / 12 Jun 2024
Affiliate Marketing / Members-only / YouTube Launches AI Tool for Content Creation and Advanced Reporting The feature will allow creators to learn more about what their audience is searching for and what they want to see more of. By Sol Wilkinson / 11 Jun 2024
Influencer Marketing / Marriott Sued by Sony for Unlicensed Use of Music The lawsuit serves as a reminder to agencies, creators, and brands about the severe pitfalls of improper licensing. By Sol Wilkinson / 6 Jun 2024
Creator Economy / Snap and Dentsu Come Together in Unique AI Partnership The union of the social platform and marketing giant hints towards a wider trend of distinctive, AI-driven partnerships. By Sol Wilkinson / 29 May 2024
Creator Economy / TikTok US Court Case is Set for September A monumental moment for creator marketing has now been given a date, as court arrangements have been made for September this year to ascertain whether the app will be banned in the US or not. By Sol Wilkinson / 29 May 2024
Influencer Marketing / Members-only / Influencer Grace Beverley Penalised by ASA, As Business Owners Must Now Disclose Advertising Scott Guthrie from the IMTB gives his two cents on this "precedent-setting" ruling in influencer marketing. By Sol Wilkinson / 22 May 2024
Creator Economy / CreatorFest 2024 Passes Now On Sale Secure your place now for the creator marketing event of the year. By Sol Wilkinson / 9 May 2024
Creator Economy / Members-only / CreatorIQ and Snapchat Join Forces to Elevate Global Creator Discovery CreatorIQ and Snap Inc. join forces in a bid to revolutionise global creator discovery and drive impactful results for marketers worldwide. By Jack Shute / 2 May 2024
