Creator Economy - Hello Partner (Page 34)

Unlocking the Future of Brand-Creator Collaborations

Participate in our survey and share the strategies that brands are employing in 2024, as we look to uncover the secrets to successful brand-creator collaborations.

By Jack Shute

/ 5 Feb 2024

Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing

Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.

By Jack Shute

/ 2 Feb 2024

Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing

Universal Music Group Cuts Ties With TikTok After Music Licensing Row

The music giant's decision to halt music licensing with TikTok highlights ongoing disputes over fair compensation and content control in the digital music landscape.

By Jack Shute

/ 31 Jan 2024

Universal Music Group Cuts Ties With TikTok After Music Licensing Row

How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?

A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.

By Jack Shute

/ 30 Jan 2024

How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?

Stop Scrolling: Florida Passes Bill to Restrict Minors' Social Media Access

Florida's bipartisan HB 1 bill aims to restrict minors' access to social media, reflecting growing concerns about youth well-being in digital spaces. Meanwhile, Meta and Snapchat are quick to make appropriate changes.

By Jack Shute

/ 26 Jan 2024

Stop Scrolling: Florida Passes Bill to Restrict Minors' Social Media Access

BeReal Embraces Influencers With New Brand and Celeb Features

BeReal is set to revolutionise user engagement with the introduction of new influencer features that allow brands and celebrities to share unscripted moments.

By Jack Shute

/ 25 Jan 2024

Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs

The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.

By Jack Shute

/ 19 Jan 2024

Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs

TikTok’s “Scary” Search Bar and Its Responsibility Over Gen Z

Adobe's recent report explores TikTok’s hidden search engine powers, but recent controversies surrounding its suggested search bar results indicate a need for a heightened responsibility over its majority Gen Z audience.

By Jack Shute

/ 18 Jan 2024

TikTok’s “Scary” Search Bar and Its Responsibility Over Gen Z

Your Ticket to Creator Wonderland: Influencer Marketing Show USA 2024

Secure your tickets now for Influencer Marketing Show USA 2024 and be at the forefront of the revolution shaping the future of influencer and creator marketing.

By Jack Shute

/ 16 Jan 2024

Your Ticket to Creator Wonderland: Influencer Marketing Show USA 2024

YouTube Shorts Sees Surge in Brand Campaigns

CreatorIQ unveils a surge in short-form video dominance, with influencers leading brand experimentation on new channels such as Twitch and Snapchat.

By Jack Shute

/ 10 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.

By Jack Shute

/ 9 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations

Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.

By Jack Shute

/ 9 Jan 2024

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations