Influencer Marketing / Members-only / The AI Dilemma: When to Embrace and When to Avoid AI in Influencer Marketing AI-driven influencer marketing is on the rise, but brands like Dove show the power of sticking to genuine human connection. By Catherine Shuttleworth / 10 Jul 2024
Creator Economy / Members-only / TikTok Rivals Prime Day, Puts Creators in the Lead TikTok highlights the value of creators through the promotion of its Amazon Prime Day rival, 'Deals For You Days'. By Catherine Shuttleworth / 8 Jul 2024
Affiliate Marketing / Paid-only / UK Partnership Marketing Leaders React to Labour’s Landslide Victory Industry leaders tell us what they think about the new government and how it will impact the partnership marketing space. By Sol Wilkinson and Catherine Shuttleworth / 5 Jul 2024
Creator Economy / Paid-only / Adapting to Instagram’s New Algorithm: Expert Tips for Creators Instagram's new "sends-per-reach" metric doesn't have to be daunting. Lindsey Gamble shares his top tips for creators. By Catherine Shuttleworth / 5 Jul 2024
Creator Economy / Members-only / TikTok Launches New Initiative to Support Beauty Creators TikTok partners with Estée Lauder to launch The Catalyst, a programme to uplift up-and-coming beauty creators. By Catherine Shuttleworth / 2 Jul 2024
Creator Economy / Six Contract Terms Every Creator Should Be Wary Of Contracts can be a minefield. We spoke with two seasoned creators to learn what to look out for when entering a brand partnership. By Sol Wilkinson / 2 Jul 2024
Creator Economy / Creator Wellbeing Survey: Your Voice Matters! We're building a comprehensive report on how creator marketing affects the mental wellbeing of creators. Find the survey below to join the conversation. By Sol Wilkinson / 2 Jul 2024
Creator Economy / Members-only / White House to Discuss Privacy, AI, and Fair Pay with Creators Creators say White House are "not having the right conversations" ahead of its first-ever Creator Economy Conference. By Catherine Shuttleworth / 1 Jul 2024
Creator Economy / Members-only / Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness New research illustrates just how powerful creator marketing is across the funnel. By Sol Wilkinson / 26 Jun 2024
Creator Economy / Members-only / Don’t Rely Solely on Amazon This Prime Day DTC channels have seen a 27% increase in sales over Amazon sale periods. By Sol Wilkinson / 26 Jun 2024
Affiliate Marketing / Paid-only / Week in Review: 75% of Advertisers Are Still Unprepared for Cookie Deprecation Plus, AI Overview analysis and new link curation tools for creators. By Sol Wilkinson / 17 Jun 2024
Affiliate Marketing / Nominations Open for the Top 30 US Partnership Marketing Change Makers 2024 We're honouring the best of US & NAM talent in this upcoming list. By Sol Wilkinson / 12 Jun 2024
