TikTok partners with Estée Lauder to launch The Catalyst, a programme to uplift up-and-coming beauty creators.
TikTok has announced a new partnership with Estée Lauder to support beauty creators on the platform.
The partnership with Estée Lauder Companies’ New Incubation Ventures (NIV), has led to the launch of a new initiative on TikTok called The Catalysts. The programme seeks to discover and uplift the next big names in the beauty creator space through masterclasses uploaded directly to TikTok. Two creators will also be offered direct support to grow a business within the beauty industry.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
