Creator Economy - Hello Partner (Page 37)

Week in Review: UK's TikTok Immigration Campaign, Musk's Testimony, and Coach's Virtual Influencer

From government TikTok immigration campaigns to Elon Musk, Coach's virtual influencer partnership, YouTube's creator tools, and Instagram's hashtag limits.

By Jack Shute

/ 16 Feb 2024

Week in Review: UK's TikTok Immigration Campaign, Musk's Testimony, and Coach's Virtual Influencer

X's Quest to Win Over Creators and Elon's U-Turn on Advertisers

X looks to reshape influencer engagement and advertiser confidence with its latest content strategies and targeted ad placements, but will it work?

By Jack Shute

/ 14 Feb 2024

Snapchat and Traackr Forge New Paths in Influencer Marketing

Snap and Traackr join forces to revolutionise influencer marketing, offering brands unprecedented insights and strategies for engaging Gen Z audiences.

By Jack Shute

/ 13 Feb 2024

Snapchat and Traackr Forge New Paths in Influencer Marketing

YouTube Ushers in Content Creator Takeovers for Brands During Super Bowl Season

YouTube reveals new sponsorship opportunities for brands during major cultural events like the Super Bowl.

By Jack Shute

/ 12 Feb 2024

YouTube Ushers in Content Creator Takeovers for Brands During Super Bowl Season

TikTok Dives Into Long-Form Content as Growth Drops

TikTok's pivot to long-form content challenges norms and promises deeper connections, but its impact on user engagement remains uncertain.

By Jack Shute

/ 9 Feb 2024

TikTok Dives Into Long-Form Content as Growth Drops

Creators Say Commission Is Not Enough

EXCLUSIVE: CreatorIQ and Ipsos’ latest survey reveals that 41% of creators say brands are lacking opportunities besides affiliate, highlighting challenges and opportunities in affiliate marketing.

By Jack Shute

/ 7 Feb 2024

Snap Slashes Workforce by 10% Amidst Turbulent Tech Layoffs

Snap Inc. announces plans to reduce its global workforce by 10% as it navigates challenges in the competitive tech landscape.

By Jack Shute

/ 6 Feb 2024

Snap Slashes Workforce by 10% Amidst Turbulent Tech Layoffs

TikTok Re-Emerges to Dominate Indonesian E-commerce

Banned from the market in October 2023, TikTok Shop is back with a vengeance.

By Jesper Kauth

/ 6 Feb 2024

TikTok Re-Emerges to Dominate Indonesian E-commerce

Unlocking the Future of Brand-Creator Collaborations

Participate in our survey and share the strategies that brands are employing in 2024, as we look to uncover the secrets to successful brand-creator collaborations.

By Jack Shute

/ 5 Feb 2024

Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing

Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.

By Jack Shute

/ 2 Feb 2024

Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing

Universal Music Group Cuts Ties With TikTok After Music Licensing Row

The music giant's decision to halt music licensing with TikTok highlights ongoing disputes over fair compensation and content control in the digital music landscape.

By Jack Shute

/ 31 Jan 2024

Universal Music Group Cuts Ties With TikTok After Music Licensing Row

How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?

A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.

By Jack Shute

/ 30 Jan 2024

How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?