Creator Economy - Hello Partner (Page 38)

From Lyrics to Likes: Crafting Content with Strategic Music Licensing

Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience.

By Sol Wilkinson

/ 18 Aug 2023

From Lyrics to Likes: Crafting Content with Strategic Music Licensing

Week in Review: Mavrck Report Reveals Shifts in Creator Pay

Everything you might have missed from the past week in partnership marketing.

By Jack Shute

/ 18 Aug 2023

Week in Review: Mavrck Report Reveals Shifts in Creator Pay

The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement

Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?”

By Jack Shute

/ 16 Aug 2023

Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies

Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road.

By Sol Wilkinson

/ 11 Aug 2023

Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies

Algorithm Altered: TikTok Updates Affecting EU Users Explained

Users in the EU will soon be able to switch off personalisation, amongst other changes. How is this going to impact creators on the platform?

By Sol Wilkinson

/ 7 Aug 2023

Algorithm Altered: TikTok Updates Affecting EU Users Explained

Week in Review: UK's Online Safety Bill Could Put Creators in Danger

Everything you might have missed from the past week in partnership marketing.

By Sol Wilkinson

/ 3 Aug 2023

Week in Review: UK's Online Safety Bill Could Put Creators in Danger

Twitter Creators Come Back to the Roost With Ad Revenue Payouts, but Will Threads Make Them Flock the Nest?

Creators are loving Twitter again after the app introduced a new monetisation programme where creators are compensated for revenue made from advertisements.

By Jack Shute

/ 17 Jul 2023

Twitter Creators Come Back to the Roost With Ad Revenue Payouts, but Will Threads Make Them Flock the Nest?

Instagram’s Social Channels Will Push Creator Subscriptions

The new feature will allow creators to better connect and build community with their paying subscribers, offering exclusive features.

By Jack Shute

/ 14 Jul 2023

Instagram’s Social Channels Will Push Creator Subscriptions

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

Johanna Voss shares all you need to know about working in talent management, how it’s a crucial part of the influencer marketing process, and how you can make it work for you.

By Jack Shute

/ 13 Jul 2023

Talent Management Secrets: Closing the Creative Gap in Influencer Marketing at #IMSNYC23

TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos

The new perk encourages subscribers to like, comment, and reply to one another, helping creators foster authentic connections with their TikTok community and reap the rewards.

By Jack Shute

/ 11 Jul 2023

TikTok LIVE Widens Creator Monetisation Opportunities With Subscriber-Only Videos

Threads: How Instagram’s Twitter Competitor Can Succeed and Attract Creators

Instagram’s Twitter rival app, Threads, is now live. Having already taken over the internet and posed to be “the death of Twitter”, we ask what the platform could mean for creators.

By Jack Shute

/ 6 Jul 2023

Threads: How Instagram’s Twitter Competitor Can Succeed and Attract Creators

The TikTok Creative Challenge: A New Way For Creators to Earn and Collaborate with Brands

TikTok's latest creator monetisation feature aims to make it easier for creators to earn on the platform, and find the right brand partnerships.

By Jack Shute

/ 30 Jun 2023

The TikTok Creative Challenge: A New Way For Creators to Earn and Collaborate with Brands