With social media giants like Snapchat, TikTok, and Instagram joining the AI chatbot bandwagon, it’s essential for marketers to get ahead of the game and prepare to utilise this feature for brands and businesses.
With his extensive experience in leading expansion efforts for ByteDance in South East Asia and the Middle East, Yikai offers valuable insights into the strategies and approaches that have helped brands achieve success on TikTok.
The app is teased to be released as early as June, and will be created for “creators and public figures” with a tagline: “Instagram for your thoughts.”
It’s been a very eventful week for the social media giant, but we weigh out the good and the bad for TikTok to answer: ‘What does its future look like?’
TikTok hosted its third annual product summit, TikTok World, this week, with a small set of product launches, and a huge emphasis on education and automation.
As Snap Inc. continues to expand its content offering and tools to appeal to creators, consumers, and brands, it’s now attracting advertisers with the announcement of its enticing new solutions.
