Creator Economy / CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now. By Sofia Aira / 21 May 2025
Influencer Marketing / Earned Media is on the Rise, But What Does That Mean for Influencers? We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills. By Sofia Aira / 19 May 2025
Creator Economy / TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform. By Sofia Aira / 15 May 2025
Influencer Marketing / Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan. By Sofia Aira / 13 May 2025
Creator Economy / ‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected. By Sofia Aira / 12 May 2025
Influencer Marketing / From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty. By Sofia Aira / 9 May 2025
Influencer Marketing / Paid-only / How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it. By Sol Wilkinson / 8 May 2025
Influencer Marketing / Paid-only / “Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns By Sofia Aira / 8 May 2025
Creator Economy / A Deepdive Into How AI Is Shaping the Creator Economy in 2025 URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025. By Sofia Aira / 2 May 2025
Affiliate Marketing / “Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect. By Sofia Aira / 1 May 2025
Influencer Marketing / Algowatch: April Social Media Updates Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month. By Sofia Aira / 30 Apr 2025
Influencer Marketing / Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface. By Sofia Aira / 28 Apr 2025