Influencer Marketing / Members-only / Later Acquires Mavely for $250 Million The major acquisition arrives one year after Mavrck and Later consolidated their platforms. By Sol Wilkinson / 6 Jan 2025
Creator Economy / Members-only / TikTok Appeals for Emergency Injunction on U.S. Ban, Citing ‘Irreparable Harm’ By Catherine Shuttleworth / 10 Dec 2024
Creator Economy / Members-only / Is TikTok Shop Disrupting Amazon’s Reign? TikTok Shop is attracting Amazon sellers, but how damaging is it for Amazon? By Catherine Shuttleworth / 6 Dec 2024
Creator Economy / Members-only / YouTube Aims to Simplify Influencer Partnerships with Its Own Platform YouTube is boosting its influencer marketing offerings. By Catherine Shuttleworth / 4 Dec 2024
Creator Economy / Members-only / TikTok to Restrict Harmful Filters Following Mental Health Report TikTok is introducing age restrictions for certain filters on the platform that are viewed as damaging. By Catherine Shuttleworth / 2 Dec 2024
Creator Economy / Paid-only / The Influencer Industry Reacts to Australia’s Social Media Ban The influencer industry reacts to Australia passing a bill that will ban social media for under-16s. By Catherine Shuttleworth / 29 Nov 2024
Influencer Marketing / Paid-only / How a Lawsuit Between Creators Could Change the Influencer Landscape A lawsuit between influencers Sydney Gifford and Alyssa Sheil could have a monumental impact on the creator economy. By Catherine Shuttleworth / 27 Nov 2024
Creator Economy / TikTok Tells Creators the Future Is Long-Form, Paywalls, and High Production Value At TikTok's creator summit in Los Angeles, the platform shared their vision for the future, and what creators need to do to be a part of it. By Catherine Shuttleworth / 26 Nov 2024
Creator Economy / Paid-only / Burnout, Boundaries, and Breaking Stigma: Samaritans at CreatorFest Samaritans' session at the Voicebox shared highlighted important issues creators face with their mental health. By Catherine Shuttleworth / 26 Nov 2024
Creator Economy / Paid-only / Purple Goat at CreatorFest: How to Engage Disabled Audiences Purple Goat's session at the Voicebox shared insightful perspectives on engaging disabled voices in marketing. By Catherine Shuttleworth / 22 Nov 2024
Creator Economy / Members-only / YouTube Doesn’t Want to be YouTube Anymore YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better. By Catherine Shuttleworth / 19 Nov 2024
Influencer Marketing / Members-only / TikTok Integrates with LTK to Enhance E-Commerce Offerings TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform. By Catherine Shuttleworth / 18 Nov 2024
