In a huge move that underscores the growing demand for influencer-founded brands, Hailey Bieber's Rhode Beauty has been acquired by e.l.f. Beauty in a deal valued at up to $1 billion. The transaction includes $800 million in cash and stock, with a potential $200 million performance-based payout, making it one of the biggest celebrity beauty acquisitions in recent years.
E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know
Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.
By
Sofia Aira
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