As the podcasting industry continues to grow, one message is becoming increasingly clear: the future of podcasting is not just audio. At The Podcast Show 2025 session delivered by Lily Taurau and Pollyanna Ward, brand strategy directors at Flight Story, the pair challenged traditional perceptions of podcasting, urging creators and advertisers alike to embrace a broader, video-first vision.
“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands
“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?
By
Sofia Aira
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