Influencer Marketing / Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators. By Sofia Aira / 14 Apr 2025
Creator Economy / Members-only / The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing. By Sofia Aira / 11 Apr 2025
Creator Economy / News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison. By Sofia Aira / 10 Apr 2025
Creator Economy / CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event After a successful launch in 2024, we’re delighted to announce that CreatorFest Europe is returning for its second year on the 23rd October, 2025. By Sofia Aira / 9 Apr 2025
Creator Economy / Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites Vimeo is launching Vimeo Streaming, a brand-new service that allows content creators to have their own subscription service without needing to code a single line. By Sofia Aira / 9 Apr 2025
Creator Economy / Introducing the Judges for the Global Influencer Marketing Awards 2025 Meet the esteemed judging panel for this year's ceremony. By Newsdesk / 8 Apr 2025
Creator Economy / Creator Truth Bombs: Busting Industry Myths at IMS USA Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing. By Sol Wilkinson / 7 Apr 2025
Influencer Marketing / Algowatch: March Social Media Updates Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates. By Sofia Aira / 7 Apr 2025
Influencer Marketing / Paid-only / "65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media. By Sol Wilkinson / 7 Apr 2025
Creator Economy / The Independent Doubles Down on Creators by Launching Independent Studio Verticals The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production. By Sofia Aira / 4 Apr 2025
Creator Economy / “It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain. By Sofia Aira / 3 Apr 2025
Creator Economy / TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy. By Sofia Aira / 1 Apr 2025