Last-Click Is Tough for Creators. Lindsey Gamble Has Ideas.

At Awin ThinkTank this year, creator economy expert Lindsey Gamble joined several others for a session titled ‘Influencing the Influencers’.

The session explored B2B creator strategies and ways to strengthen long-term partnerships. Our conversation with Gifta’s Frankie Dakin delved into the latter.

I caught up with Gamble afterwards to discuss more about B2B creators, affiliate links, and last-click.

The trouble with last-click

A study from 2024 found that 94% of influencers would opt for flat-fee payments over affiliate links.

Is this accurate to what Gamble has seen?

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